As the Chief Storyteller and Co-Founder of One 3 Creative, Houston has been a recognized thought leader in the entertainment and branding communities because of his unique and proprietary transmedia approach to story. Advising entities such as Mattel, Disney Imagineering, Reliance Media Works, West Coast Customs, Samuel Goldwyn Films and Harper Collins Publishing, as well as designing a number of transmedia-focused projects for Fox, the CW, TNT, Slinky and the writers of Toy Story, Houston has an impressive amount of of experience designing projects that are primed for the 21st Century.
When he’s not outlining a new slate of transmedia design books, setting up international co- productions for current transmedia projects or leading a wildly diverse creative team, Houston is educating professionals on how to adapt to an ever-changing entertainment landscape. This has included leading workshops for the Television Academy of Arts and Sciences, the Producers Guild of America, the National Association of Broadcasters, Act One, Storyworld USA, The Greater Los Angeles Writers Conference and the Swedish Chamber of Commerce. Additionally, Houston is planning a series of international transmedia masterclasses across both Brazil and Africa throughout 2016.
His latest book – Make Your Story Really Stinkin’ Big: How to Go From Concept to Franchise and Make Your Story Last For Generations - has been a go-to manual for creative professionals on how to leverage a variety of media platforms, maximizes revenue potential and engages audiences in new and innovative ways.
Learn more about how Houston builds projects that exist at the intersection of branding and entertainment at one3storytelling.com.