All Events to be held June 23-25, 2017 at the Los Angeles Marriott Burbank Airport (2500 N Hollywood Way, Burbank, CA 91505)

Super Stories Studio Workshop

23 Jun 2017
10:00 am - 5:00 pm
Academy One

Super Stories Studio Workshop

In 1977 two movies were released having a similar genre, budget and target market. Close Encounters of a Third Kind did well and was a good movie. Star Wars was a good movie that became a $50 billion global and generational brand. Why the difference? While Close Encounters is a story, Star Wars is a Super Story.

The entertainment market place is rapidly changing and is forcing writers and producers in all industries to find a new way forward and to stand out in an over-saturated market. Houston Howard and Steve Mitchell’s Super Story session will empower creative minds to take an initial concept and develop it to its full potential and teaches them how to build a robust story architecture primed for 21st Century expansion and survival.

In this session, you will learn the creative strategies for:

• Creating a Viable Storyworld
• Developing Further Story Potential
• Identifying Both Revenue and Engagement Opportunities
• Connecting Your Stories Across Platform
In today’s marketplace, these strategies shouldn’t simply be considered just for sci-fi or super hero stories. Now, they are part of a 21st Century Survival guide.

As screenwriters and producers around the globe know, multi-platform technology is changing the world at light speed and no one is affected more than screenwriters. As seen with the $50 billion Star Wars franchise, today’s consumers want to explore the stories and story worlds presented to them when they want and on whichever device they want. This has caused studio execs and producers to view a great story as simply the first step of a great pitch and are increasingly passing on stand-alone efforts that only work in traditional media platforms. Consumers are demanding a new experience, but how to you actually create one? This session will help you prime and pitch your story in a way that positions it as a more valuable investment, as well as a project that is optimized to thrive in a 21st Century entertainment marketplace.