All Events to be held June 23-25, 2017 at the Los Angeles Marriott Burbank Airport (2500 N Hollywood Way, Burbank, CA 91505)

Using The Force To Create A New Story Experience

24 Jun 2017
4:00 pm - 5:30 pm
Academy Six

Using The Force To Create A New Story Experience

As screenwriters and producers around the globe know, multi-platform technology is changing the world at light speed and no one is affected more than screenwriters. As seen with the $50 billion Star Wars franchise, today’s consumers want to explore the stories and story worlds presented to them when they want and on whichever device they want. This has caused studio execs and producers to view a great story as simply the first step of a great pitch and are increasingly passing on stand-alone efforts that only work in traditional media platforms. Consumers are demanding a new experience, but how to you actually create one? This session will help you prime and pitch your story in a way that positions it as a more valuable investment, as well as a project that is optimized to thrive in a 21st Century entertainment
marketplace.